Paragon Consulting Articles

Download and read articles written by Karen Howard, Principal and Founder of Paragon Consulting! Simply click on the article name to open it as a .pdf file.

Developing Sales Tools that Sizzle: Anyone who has spent time in a quota-carrying role knows there are numerous factors impacting success. Everything—from the product to the economy to the company’s infrastructure and politics—influences whether sales effort becomes sales achievement. In this article, learn how having robust and relevant sales tools that illustrate value from a customer’s perspective can significantly improve a sales representative’s productivity and decrease the sales cycle.

Beyond Personalization 101: Today’s customer-centric economy requires that every customer interaction – regardless of whether it is on the Web, in a store, or via e-mail – be personalized. Using this approach, customers get the right offer to meet their needs at the right time over the right touch point. Read more about how retailers are gaining a razor-sharp understanding of their customers in this compelling article on personalization technology.

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