About Paragon

Paragon Consulting offers a variety of marketing services, including:

Product Launches / Marketing Strategy

• Identifying target market segments
• Developing value proposition/positioning/key messages
• Determining positioning, packaging, promotion, and pricing for products and/or solutions
• Researching and analyzing industry, financial, technological, and demographic factors

Marketing Program Management

• Developing and executing marketing programs to meet stated objectives
• Managing cross-functional internal teams and external vendors to successfully implement marketing campaigns
• Collaborating with multiple business units to ensure marketing programs and plans are coordinated

Sales Tools Development and Delivery

• Building strategic sales tools, including sales presentations, product demos, and customer case studies/ROI
• Providing individual or group training on sales tools
• Creating and delivering training material on products/solutions
• Driving domain knowledge to the field

Solution/Partnership Development

• Identifying key partnerships to complement existing products/solutions
• Negotiating partner marketing agreements
• Managing partners towards common goals
• Delivering and executing on joint solution plans

We have helped both B2B and B2C companies throughout the nation. The industries we’ve worked in include Financial Services, Telecommunications, Retail/CPG, and Utilities.

We offer competitive consulting rates and flexible working arrangements. Contact us to find out how we can help your company!