About Paragon

About Paragon

Paragon Consulting offers a variety of marketing services, including:

Product Launches / Marketing Strategy

  • Identifying target market segments
  • Developing value proposition/positioning/key messages
  • Determining positioning, packaging, promotion, and pricing for products and/or solutions
  • Researching and analyzing industry, financial, technological, and demographic factors

Marketing Program Management

  • Developing and executing marketing programs to meet stated objectives
  • Managing cross-functional internal teams and external vendors to successfully implement marketing campaigns
  • Collaborating with multiple business units to ensure marketing programs and plans are coordinated

Sales Tools Development and Delivery

  • Building strategic sales tools, including sales presentations, product demos, and customer case studies/ROI
  • Providing individual or group training on sales tools
  • Creating and delivering training material on products/solutions
  • Driving domain knowledge to the field

    Solution/Partnership Development

    • Identifying key partnerships to complement existing products/solutions
    • Negotiating partner marketing agreements
    • Managing partners towards common goals
    • Delivering and executing on joint solution plans

    We have helped both B2B and B2C companies throughout the nation. The industries we’ve worked in include Financial Services, Telecommunications, Retail/CPG, and Utilities.

    We offer competitive consulting rates and flexible working arrangements. Contact us to find out how we can help your company!