Paragon Consulting Company offers a variety of marketing services, including:

• Strategic Planning/Market Development: 
  • Identifying target market segments
  • Developing value proposition/positioning/key messages
  • Determining positioning, packaging, promotion, and pricing for products and/or solutions
  • Researching and analyzing industry, financial, technological, and demographic factors

• Sales Tools Development and Delivery: 
  • Building strategic sales tools, including sales presentations, product demos, and customer case studies/ROI
  • Providing individual or group training on sales tools
  • Creating and delivering training material on products/solutions
  • Driving domain knowledge to the field

• Marketing Program Management: 
  • Developing and executing comprehensive marketing plans and programs
  • Managing the development of all external and internal communication
  • Developing in-field promotions to drive traffic/sales

• Solution/Partnership Development: 
  • Identifying key partnerships to complement existing products/solutions
  • Negotiating partner marketing agreements
  • Managing partners towards common goals
  • Delivering and executing on joint solution plans

We have helped both B2B and B2C companies throughout the nation. The industries we’ve worked in include Financial Services, Telecommunications, Retail/CPG, and Utilities.